Urban youth are a fast-growing population group which strive to have a healthy future. This demographic has the ability to use platforms, tools and knowledge in ways previously inaccessible or unimagined by their parents’ generation. This innovation proposes to develop a platform designed BY urban youth FOR urban youth. This platform should be fully supported by both the government and the private sector, and will allow the development of common long-term solutions that engages and incentivises multiple actors - stimulating the private sector to develop healthy and sustainable products...
Urban youth are a fast-growing population group which strive to have a healthy future. This demographic has the ability to use platforms, tools and knowledge in ways previously inaccessible or unimagined by their parents’ generation. This innovation proposes to develop a platform designed BY urban youth FOR urban youth. This platform should be fully supported by both the government and the private sector, and will allow the development of common long-term solutions that engages and incentivises multiple actors - stimulating the private sector to develop healthy and sustainable products, encouraging youth to purchase and use these products, sparking the government to invest in, and take actions to, introduce programs in schools. The goal is to build up a change in knowledge, perceptions and behaviours that are transformative - lasting a lifetime and becoming the new intergenerational normal for engaging in food production and consumption in a more sustainable way.
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This process involves defining a future vision of this solution being used in your context, and then working “backwards” to identify necessary steps to achieve this vision by 2030. Going through this exercise as an individual or with a team can help to clarify the WHAT/WHEN/HOW of moving a solution (or package of solutions) towards having major impact. We hope these pathways will inspire outside-of-the-box thinking, creative approaches, and actionable concrete steps to move ideas into action.
Pathway builder
Effectively engaging youth to advocate for healthier food systems will enable the next generation of leaders to drive positive initiatives. This platform provides a dynamic source of information to improve food system literacy, allowing for exchanges between youth and experts in the relevant sectors.