The food transition towards a more ultra-processed diet is primarily driven by the industrialization of food systems, technological change, and globalization. This includes the expansion of markets and political power of transnational food and beverage corporations, as well as their global sourcing and production networks. As a result, the small and medium farmers will have less power and presence in the retail sector, suffering a reduction in their income and profits. On the consumer's side, the low socioeconomic population will have less range of food options because the UPFs are more available and affordable for their financial status. Hence, by setting equal social costs on UPFs, through taxes, it is possible to balance the availability and affordability between the UPFs and the healthier food items. Finally, these fiscal market-based measures can support the cooperative, small and family producers of fresh foods.