Innovative approaches to breastfeeding promotion & support

This solution was shared by PRE-LAUNCH RESEARCH TEAM , 14 May 2021

Print date: 05 October 2022 12:22

Description of the innovative solution

Education - adult Education - youth Women empowerment Advertising restriction Public-awareness campaign Technical training/support Consumer choice Food environment - external Food environment - personal

Innovative approaches to breastfeeding promotion and support entails several efforts working in synchrony and coordination. Evidence from LMIC countries show that advocacy is needed to generate the necessary political will to enact legislation and policies to protect, promote, and support breastfeeding at the hospital and community levels. This political-policy axis in turn drives the resources needed to support workforce development, program delivery, and promotion. Research and evaluation are needed to sustain the decentralized program coordination required for goal setting and system feedback. Meta-analyses indicate that breastfeeding practices are highly responsive to interventions delivered in health systems, communities, and homes. Maternity leave and workplace interventions are also beneficial, although studies are few and are generally limited to high-income settings. Studies show that the effects of interventions on breastfeeding outcomes are achieved when interventions are delivered in combination. For example, combined health systems and community interventions can increase exclusive breastfeeding by 2·5 times.

Supply chain segment


Maturity level

Moving to scale


Food quality Food safety Food affordability Climate mitigation Reducing pollution

SDG target

SDG 2: Zero Hunger SDG 3: Good Health and Well-being SDG 5: Gender Equality SDG 12: Responsible Consumption and Production


Urban Peri-urban Rural

Examples and additional resources

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Additional resources

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Why invest, and what it will take to improve breastfeeding practices?
Scientific paper
Meta-analysis of breastfeeding interventions and what it takes to make them successful, with examples from high and low resource level settings.


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