Farm-to-fork virtual marketplace

This solution was shared by PRE-LAUNCH RESEARCH TEAM , 14 May 2021

Print date: 14 April 2024 10:24

Description of the innovative solution

Digital platform Information/communication Mobile phones Online services Market access Market development Urban farming Urban planning

The farm-to-fork virtual marketplace is an online/mobile phone-based platform that connects farmers to food purchasers, including end-consumers, restaurants and hotels. While the farm-to-fork concept can encompass the use of digital technology through the supply chain, this innovation focusses on the virtual marketplace that connects producers and consumers. This farmer to market connection allows for more efficient and timely supply chains. It can also help the farmers to increase their profit for their products. The farm-to-fork virtual marketplace has assisted farmers in high-income countries increase their profits, as locally sourced foods have become more desirable. There is the potential for this innovation to benefit smallholders, who can lose out in the supply chains of modern food systems, receiving only a small portion of the final amount paid for their produce.

Supply chain segment

Agricultural inputs and primary production practices

Maturity level

Moving to scale


Food affordability

SDG target

SDG 2: Zero Hunger SDG 14: Life Below Water SDG 15: Life on Land



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Additional resources

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Advice on Produce Virtual Marketplaces
News article, popular press or blog post
Article from Cornell Small Farms providing guidance on using/creating virtual marketplaces to sell farm produce.
Shared by IFSS Research Team


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