Local agro-tourism

This solution was shared by PRE-LAUNCH RESEARCH TEAM , 14 May 2021

Print date: 26 January 2023 17:49

Description of the innovative solution

Collaboration Community building Education - adult Education - youth Public-awareness campaign Behavior change Capacity building

Agro-tourism is the intersection of the tourist and agriculture industry and increasingly becoming a global movement. More specifically, this solution seeks to attract visitors and tourists to different farms in order to educate, entertain, and generate income. The four main factors of agro-tourism include combining agricultural and tourist elements, attracting the general public, increasing income, and providing entertainment and/or education to visitors. This solution can include many different activities such as hosting farmers markets, U-Pick operations, and rural bed and breakfasts, just to name a few. Agro-tourism is mutually beneficial because it can generate mass income to rural industries while also providing something fun to do to the general public. Furthermore, this generates publicity about an industry of farms, furthering production. This benefits not only the farm or industry, but the broader community in which they are based, providing community education and increasing general interest in local food production. Specifically, agro-tourism can attract more visitors to a certain location and extend their stay.

Supply chain segment

Educational, outreach and empowerment aspects

Maturity level



Food quality Food desirability Reducing pollution

SDG target

SDG 2: Zero Hunger SDG 3: Good Health and Well-being SDG 8: Decent Work and Economic Growth


Peri-urban Rural

Examples and additional resources

Real-world examples

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Additional resources

Learn more about this solution through studies, articles, business cases, and other information

Agritourism and Farm Tours Library
USDA's information page on agritourism, including links to different organizations' helpful guides on agritourism best practices and training.
Shared by IFSS Portal Research Team
Agritourism and Farm Visits
NC State Extension's resource page for curriculums, videos, and organizations to connect with in order to learn more about agritourism.
Shared by IFSS Portal Research Team


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