Urban-Rural linkages and food logistics

This solution was shared by PRE-LAUNCH RESEARCH TEAM , 14 May 2021

Print date: 21 October 2023 22:16

Description of the innovative solution

Cold chain Collaboration Traceability Supply-chain management

As states become more industrialized, the separation gap between urban and rural food linkages will continue to widen. The process of transporting food from rural, agricultural landscapes to the plate of a fancy restaurant in a city, is a long, winding path. Shortening the supply chain from rural to urban settings would lead to less food waste, more mouths fed and less energy required for transportation. In addition to making improvements in supply chain logistics, alternative food networks that bring producers and consumers closer to one another are a part of the solution as well. Concepts like community supported agriculture (CSA), farmer's markets, and roadside stands focus on shortening the distance in between farmer and consumer. CSAs combat supply chain logistical hardship by encouraging the consumers to pick up their produce from the farm itself or from a local farmers market or may even get the CSA box delivered. By erasing the middle man in between farmer and consumer, there is greater emphasis on quality of food, growth practices and an overall more conscientiousness outlook on where food comes from.

Supply chain segment

Handling, storage and transport/distribution

Maturity level

Moving to scale


Food quality Food availability Food affordability Food desirability Soil health Increasing agrobiodiversity

SDG target

SDG 2: Zero Hunger SDG 11: Sustainable Cities and Communities SDG 12: Responsible Consumption and Production


Urban Peri-urban Rural

Examples and additional resources

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Additional resources

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Paper exploring the urban-rural interface of food systems
Scientific paper
Holistic review of context, effects and implications that food systems have at the rural and urban intersection.
Consumer perception and preference for suboptimal food under the emerging practice of expiration date based pricing in supermarkets
Scientific paper
The study among 842 Danish consumers aimed at exploring the effect of communicating different motives for purchase, the product being organic, familiarity with the practice, individual preferences, and product-related factors.
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